2017 Sales Summary and 2018 Work Planning Meeting Documentary

Success is accompanied by hardships, and regret inspires struggle. Shouldering the great trust and responsibility of all employees of the company, the 2017 sales year-end summary and 2018 work planning meeting was solemnly held in Guiyang, the company's headquarters, from January 20 to 22, 2018.

Meeting Minutes

With the continuous advancement of the national medical reform, the historical opportunity of Shuganning injection after its inclusion in the national medical insurance in 2017 has emerged, and will show strong growth with the gradual implementation of the medical insurance policy, and enterprises are about to enter a period of strategic opportunities for rapid development. To this end, the meeting made in-depth exchanges, analysis and prediction on the national medical reform policy, industry development trend, sales power mining and the main attack direction of the new and old markets. At the same time, from the future development orientation of the enterprise, on the basis of legality, compliance and reasonableness, the meeting further recognized the in-depth impact of the relationship between government and business, manufacturers and academic business on the development of enterprises, Handle the dialectical relationship between various contradictions and problems on the road, consolidate the cornerstone of healthy and virtuous cycle development.

Under the background of the pharmaceutical industry in which various policies of the national medical reform are gradually implemented and strictly implemented in 2017, the company's sales are facing unprecedented pressure and difficulties. It is under such policy background and sales environment that all departments of the company, especially the marketing and sales personnel, resist the pressure, stimulate motivation, open up channels, expand the market, increase coverage, basically complete the annual planned sales tasks, and promote the continuous development of the company, it has consolidated the market foundation for further sustained sales in 2018.

This meeting specially arranged for regional managers and business managers to make on-the-spot comments on the speakers. The moderator of the meeting randomly called the names and asked the reviewers not to cover up the problems in the market, seek truth from facts, and the participants to speak freely. If there is something to change, then encourage them. At the same time, make suggestions and suggestions, learn from each other, and improve the ability and level of market management. Everyone said that mutual comments not only improved their own communication and expression skills, but also learned the advantages and strengths of others, and gained a lot. Finally, the general manager or chairman of the board of directors commented on the summary, which played a finishing touch and benefited the participants greatly.

Through exchange and study, sales staff at all levels have a clearer understanding and working ideas on the current market situation and countermeasures, especially for sales terminals, especially distribution and clinical representative management.

In 2017, eight new employees joined Ruihe's sales team, among which the addition of postgraduates from Jiangsu University of Technology became a bright spot among the new employees, showing the charm and cultural identity of Ruihe's development potential. During the meeting, new and old employees know each other, communicate with each other, learn from each other, and show a good atmosphere of harmony and progress.

The sales work in 2017 has both achievements and shortcomings. Summing up experience, standardizing management, forging ahead and stepping up to a new level are the general tone of the company's overall work in 2018. General Manager Zhao Yun stressed at the concluding stage of the meeting that the current medical industry is in a special period of implementation of various policies and regulations. It is a new period of continuous normalization of medical reform. All employees in the sales department, whether they are market or back office managers, should not have the slightest paralysis and careless. Regional managers and business managers should strengthen their study. In terms of policy learning and understanding, market business management, and terminal sales supervision, they should all reflect the requirements of a higher level. They should do practical things, work hard and work skillfully. The old market should strengthen assistance, boost confidence, and increase sales; the new market should strengthen services, avoid detours, and strive to be brilliant in sales and become a new growth point.

The sales task in 2018 has been planned and completed after the market coordination. How to implement it after returning to the market? How to promote it? How to complete it? All the market management personnel, especially the regional manager, must have a clear idea. At the beginning of the new year, the work in the first quarter is very important. We should help agents, distributors and clinical representatives pragmatically, diligently and substantively, understand the situation clearly, not only grasp the key affairs such as market online bidding and key drug monitoring, but also don't ignore the specific affairs of hospital development and sales. The work objectives and directions should be clear, and the real work should be done to make the market move and fire, Let the sales performance verify our efforts and service, to make a good start for the smooth completion of the 2018 sales task.

After listening to everyone's discussions and opinions, Chairman Xiong Yigang repeatedly reminded the participants to recognize the new situation and future trends of the pharmaceutical industry. At the same time, he asked everyone to strengthen the improvement of learning ability, including the learning of product knowledge and professional interpretation of market promotion., Also expand the improvement of market management capabilities. On the one hand, we should recognize the problems exposed by the market, and more importantly, we should have methods and ideas to deal with them. We should not let the problems in the market repeat year after year. We need to make great efforts to solve them. Only by doing solid work and sinking work can we find and solve problems.

Agent management, hospital development and clinical representative docking, everyone must realize the positive impact or negative hidden worries brought about by the coordinated handling of these market problems on the overall development of the enterprise. We must attach great importance to the practical and new problems in the medical reform process, such as key drug monitoring, medical insurance fee control, medical insurance audit, prescription review, etc., follow up earnestly, solve them in a timely manner, and deal with everything first and prevent it first.

2018 is the beginning of the company's strategic development plan, laying a solid foundation, accumulating strength, production is the foundation, sales is the focus. With regard to the current pharmaceutical market environment and the grasp and application of policies, managers at all levels of the sales department must maintain a clear understanding and attach great importance to it, and must strongly promote market development and sales, cultivate new market growth points, and repair traditional market loopholes. make up for the shortcomings of market management, do solid work, and promote enterprises to move towards higher goals.

2018 is a key year for the large-scale development of the enterprise and a decisive year for the beginning of the strategic planning of the enterprise. The company calls on all sales staff to have the awareness of "starting is a sprint, starting is a decisive battle", seeking truth and being pragmatic, overcoming difficulties in order to realize the leapfrog development of the enterprise, reaching a new level, and striving to achieve the company's strategic planning objectives in 2018.