Concentric efforts to create a win-win situation 2019 Ruihe Pharmaceutical Phase I Academic Manager Training Camp

From March 5 to March 7, 2019, the first phase of the 2019 Ruihe Pharmaceutical Academic Manager Training Camp was held in Guiyang Karst Hotel, the company's headquarters. The conference was organized by the Medical Marketing Department of Guizhou Ruihe Pharmaceutical Co., Ltd. The participants were academic managers of agents from all provinces, with a total of more than 50 participants.

This meeting was highly valued by the company's leaders. Zhao Yun, the general manager of the company, visited the opening meeting of the training camp, visited academic managers from dealers all over the country, and put forward ardent hopes for everyone's product knowledge learning and marketing work.

Wang Bo, the sales director of the company, gave a lecture in person, sharing with you more than 30 years of marketing experience, what kind of academic manager the market needs and how to be an excellent academic manager, so as to help participants better understand and grasp the orientation and work direction of academic managers.

Cao Junxia, deputy director of the marketing department of the company, as the planner of the event, made a lot of hard work for the holding of the training camp. During the training, he made detailed interpretation and accurate training to the participants on Shuganning's research and development, history, scientific research and future market planning, and strengthened and clarified the working ideas and directions of the market academic manager on Shuganning products in the fields of market development, competition strategy and academic promotion.

Professor Yuan Qin, the academic director of the company, gave a detailed and comprehensive lecture and interpretation on the basic medical knowledge related to liver disease, the promotion points of Shuganning's sub-departments, and the standardization of medical insurance transaction processing process.

Zuo Shidi, the company's provincial and regional business manager, attended the meeting as a special guest and shared with various academic managers the basic role and promotion skills of Shuganning product knowledge in market promotion, which was well received by everyone.

One of the most exciting activities of this academic manager training camp is the first Shuganning Product Knowledge Speech Contest. In the competition, each academic manager showed his or her own characteristics, which not only showed the rich knowledge and advantages of the product, but also showed the solemn atmosphere and professional accomplishment of the speaker. Through careful and professional scoring by the judges, Zhao Lijuan, an academic manager from Heilongjiang, won the first prize, Yang Maozhe from Xinjiang and Wang Ying from Shanxi won the second prize, and Ma Yonghong from Hebei, Fan Xudong from Henan and Deng Shuang from Heilongjiang won the third prize, bringing the study and exchange of the training camp to a successful end.

After the study and training, the company specially arranged the production line of the factory department to visit and inspect the Huangguoshu scenic spot. Participants felt the corporate culture in one by one, showed the happy cooperation of manufacturers, and benefited a lot from learning and exchange. They expressed their confidence in Shuganning's market promotion, provided professional services for sales, and worked together to complete the 2019 sales task.

Contribution by Wang Jiajia, Medical Marketing Department